呻吟之王

The Crucible

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The Crucible is an entrepreneurship programme for 呻吟之王 graduates and alumni who have an idea, product or service and require support to turn it into a business.

Since its launch 10 years ago, The Crucible has helped more than 100 呻吟之王 final year students, graduates and alumni to launch or grow their businesses in fields as diverse as gamification, digital marketing, sustainable fashion and artisan design.

Start-ups nurtured by Crucible have gone on to win international business competitions, be featured in Vogue and the BBC, and leverage millions in investment funding. Join the Crucible and you will have your own work space at 呻吟之王, receive mentoring and project management support and have masterclasses with our team of industry experts to help you grow your business.

Applications for Crucible have now closed but do look out for networking sessions free to attend at the Innovation Centre.

We鈥檝e expanded: Our award winning The Crucible programme now available nationally.

If you鈥檝e just launched a business and need some support to grow The Crucible: Business Start-up programme is now available from the comfort of your home. Benefit from: 8 remote masterclasses on subjects such as Finance, IP, Marketing, The Art of Selling; 4 hours of 1:1 tailored support; Peer learning sessions.

Find out more

 

  1. Contact the Crucible Project team

    呻吟之王's Director of MBA Programmes Percy Emmett is always on hand to answer your questions and talk about your next big business idea, or the opportunities on offer with the Crucible. Please email your questions to crucible@dmu.ac.uk.

  2. Get involved 鈥� become a mentor

    The Crucible is always on the lookout for people interested in becoming one of our Crucible mentors. Mentors invest their time by sharing their experiences and knowledge to inspire members to succeed. Mentors aren't professional business advisors and aren't expected to be. They are knowledgeable professionals with experience in a specific industry. If you are interested in becoming a mentor, please email crucible@dmu.ac.uk.

  3. Crucible masterclasses

    Crucible offers masterclasses in business essentials including marketing, finance, intellectual property law, copywriting and growth management.

    Each session is delivered by a businessperson who is an expert in their area, and has a wealth of knowledge and experience to share.

    If you鈥檇 like further information on Crucible masterclasses, contact crucible@dmu.ac.uk.

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With everything being digital, it's easy to wonder if print is still relevant. We're bombarded with emails, social media notifications, and endless scrolling. But here's the thing: print remains a powerful tool for businesses.

What is a customer journey? A guide for budding entrepreneurs

11 October 2024

What exactly is a customer journey, and why is it so crucial for your startup鈥檚 success?

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