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I have completed my PhD degree at Glasgow Caledonian University, Scotland. The PhD thesis title is “The challenge of electronic word of mouth for hotel branding”. I also have a MSc Degree in Tourism Management gained at the University of Strathclyde, Scotland. The MSc dissertation focuses on tourist satisfaction of rural railway services in the Scottish Highlands. In addition, I have a Bachelor Degree (Hon) in Commerce and Finance gained from Macau Polytechnic University, China. I also competed a PgCert in Research Methods with Distinction which I undertook at Glasgow Caledonian University. I have a Higher National Certification (HNC) in Tourism at City of Glasgow College, Scotland.

Before pursuing my career in academia, I worked in the finance sector for over 10 years including at the Industrial and Commercial Bank of China (ICBC) in Macau and at a European Share Service Centre in Glasgow. Both were in a supervisory position. 

Institute for Responsible Business and Social Justice 

Loi, M. K. (in print) Luxury hotels’ corporate social responsibility communications and online brand communities, in Ozuem, Q., Ranfagni, S. and Millman, C. (eds) Sustainable Digital Marketing Strategies for Fashion and Luxury Brands: Theory and Practice. Palgrave. 

Cheng, V. T. P. and Loi, M.K., (2014). Handling negative online customer reviews: The effects of elaboration likelihood model and distributive justice. Journal of Travel and Tourism Marketing, 31, 1-15.

Information Communication Technologies, AI in Marketing, Branding, Hospitality and Tourism, Corporate Social Responsibility

Digital Marketing, Decision Making for Marketing 

• PhD, Glasgow Caledonian University, Scotland
• MSc, University of Strathclyde, Scotland
• Bachelor (Hon), Macau Polytechnic University, Macau, China
• PgCert in Research Methods - Distinction, Glasgow Caledonian University, Scotland
• HNC, City of Glasgow College, Scotland 

• Social Media Marketing (PG-Module Leader) 
• Strategic e-Marketing (PG-Module Leader) 
• International Marketing (PG) 
• Decision Making for Marketing (UG, Module Leader) 
• Introduction to Marketing (UG, Module Leader) 
• Foundation of Global Business in the Digital Age (UG) 
• International Marketing (UG) 
• Customer Management (UG) 
• Brand Management  (UG)
• Dissertation supervision (PG/UG) 
• Business research project supervision (PG) 

ÉëÒ÷Ö®Íõ (ÉëÒ÷Ö®Íõ) Digital Champion 

Distinction for Postgraduate Certificate in Research Methods by Glasgow Caledonian University

Nominated for Teaching Excellence Award at Macau University of Science and Technology, China 

Fellow of Higher Education Academy (FHEA) from Advance HE, U.K.

Associate Fellow of Higher Education Academy (AFHEA) from Advance HE, U.K.

Certificated Hospitality Educator (CHE), The American Hotel and Lodging Educational Institute, U.S. 

Conference Presentation

Kenez, A., Loi, M.K., Koçak, A (2024) Annual ÉëÒ÷Ö®Íõ Learning and Teaching Conference: Does the AI do better marking than you? ÉëÒ÷Ö®Íõ. 19^th September 2024. Leicester, UK.

Loi, M. K., Lennon, J and Siddiqui, N (2018) 4th International Colloquium on Corporate Branding, Identity, Image and Reputation : The impact of user generated content on hotel brand image. 3th -4th September 2018, Calabria, Italy

0009-0009-3984-4386